
Read the three supply numbers
Market value, which listing sites such as CoinGecko call market cap, is the price times the circulating supply. Fully diluted value, usually shortened to FDV, is the price times the whole supply: what every token would be worth at today’s price if all of them were already out. Listing sites differ on whether that means total or max supply, so check which one yours uses.
The gap between the two values is the first thing to look at. When the FDV is many times the market value, most of the token hasn’t reached the market yet, so find out who holds it or when it will be created.
CoinGecko adds a caution worth keeping. Circulating supply “is obtained from the various token teams and is verified by the CoinGecko team,” and where it can’t be verified the site shows a dash instead of a number. A dash is information too.
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